Tags help you describe, group, and discover content using flexible, user-driven labels. This article explains what tags are, how they relate to other metadata types, who can use them, best practices, and how to assign them.

What are tags?

Tags are a type of metadata that let users add descriptive keywords to content. They are:

• Created and assigned by anyone
• Flexible and informal
• Great for improving search, filtering, and day-to-day organization

Tags are especially useful when you want lightweight classification without needing administrator setup.

How tags relate to other metadata

Ravnur Media Platform supports multiple metadata options:

• Tags
  User-defined labels for flexible organization and discovery.
• Categories
  Administrator-defined labels used to implement a structured taxonomy.
  Categories are single-level (no sub-categories).
• Custom metadata
  Administrator-defined fields for capturing specific structured attributes.

In short:
Use tags for fast, user-driven labeling, categories for official portal structure, and custom metadata for structured fields beyond labels.

Tags vs. categories

While both help organize content, they serve different purposes:

• Tags are created by users (anyone).
• Categories are created by administrators.
• Anyone can tag a media item.
• Only the content owner or an administrator can assign categories.

This balance keeps taxonomy controlled while still enabling users to enrich content with helpful keywords.

Who can assign tags?

Tagging is intentionally open:

• Any user can assign tags to any media items, including:
  • Videos
  • Audio
  • Playlists
• Administrators can assign tags to any video or audio file.

This makes tags a powerful tool for collaborative labeling across teams.

Where you can add tags

You can assign tags in two common places:

• Video details page
  Any user can add tags directly here.
• My Account
  Content owners can manage tags for their own media items while managing their content.

How to assign tags in My Account

1. Go to My Account.
2. Click the video or audio file you want to tag to open its details page.
3. Open the Categories & Tags tab.
4. In the Tags field:
   • Type a tag
   • Press Enter to create it.
5. Add more tags as needed.
6. Click Save Changes to finish assigning the tags to the media item.

Best practices

To keep tags useful and searchable:

• Use short, clear phrases
  Examples: “town hall”, “training”, “product update”.
• Be consistent with naming
  Pick one format and stick to it:
  • “customer-success” vs. “customer success”
  • Avoid mixing styles.
• Avoid duplicating your official taxonomy
  If it’s a stable, high-level classification, it likely belongs as a category.
• Use tags for evolving or campaign-based themes
  Examples:
  • Events
  • Short-term initiatives
  • Seasonal content
  • Local or team-specific terms
• Don’t over-tag
  A handful of meaningful tags beats a long list that dilutes search quality.

Summary

Tags are flexible, user-created metadata that anyone can create and assign across videos, audio, and playlists. They complement categories (which are admin-defined and taxonomy-focused) and custom metadata (which is structured-field-focused).

If you want faster discovery, richer search, and collaborative content labeling, tags are the simplest and most powerful place to start.