The Always-on Channel is a super-powerful feature that enables you to stream pre-recorded video content as a 24/7 live stream on any channel.
Ever land on a webpage where a video is already playing, similar to turning on the TV in the middle of a show (for those of you who still remember that!)? That’s an Always-on Channel streaming VOD content at work. It’s a great way to present engaging content that’s always changing to viewers.
What’s the difference between an Always-on Channel and Live?
From a technical perspective, the difference lies in the source of the live stream. The Always-on Channel live stream uses your VOD assets as the source for the live stream rather than the RTMP/SRT/RTSP contribution feed from your encoder.
Why not just run a playlist using auto-start?
The difference between the Always-on Channel and a regular VOD playlist is simple, but powerful. If you have a looping VOD playlist that auto-starts with each page visit, it will always start from the beginning, meaning that the viewer will always see the same thing when they visit, and consequently ignore it. However, if you are looping that same playlist as a live stream, the viewer will see something different with each page visit, and the content remains interesting and varied.
Combine scheduled live events with an Always-on Channel
You can combine Always-on Channel streams with real-time live events on the same channel. This means that your channel will stream the VOD playlist and when a scheduled live event begins, the VOD playlist will be interrupted to show the live event. When the event is over, the channel reverts back to the VOD playlist. This keeps the channel engaging for viewers before and after scheduled live events.
How do I create an Always-on Channel Playlist?
First, you need to have the feature enabled. Contact Ravnur Support (support@ravnur.com) to enable the feature if it's included in your subscription. Once it's enabled, any public or unlisted playlist you create in Ravnur can be used as an Always-on Channel playlist; there’s nothing special you need to do.
How do I run a VOD playlist on an Always-on channel?
Just go to the live channel’s edit page and click on +Add playlist in the section called “Assign 24/7 VOD playlist (simulated live stream)”.
In the picker that appears, select the playlist you want to stream and then click on Save. In about 30 seconds, the playlist will start to play as a live stream on the channel.
You can also embed the channel using the channel embed code and have your 24/7 live playlist run wherever you want.